Blog business summit

http://www.blogbusinesssummit.com/sessions.htm

Design

Speed

Accessibility

Transparency

Clarity

Beautiful

Cross-device

Navigable

Fast loading

Sites that search engines love

Platform

Insuring scalability

Spam prevention

Workgroup options

Feature sets

Pinging, publicity, and broadcast features

Extendibility, plug-ins and upgrades

Being “orphaned”, and how to prevent it

Blog Writing Style: Strategy and Tactics for Successful Posting

Successful bloggers know that developing a writing style that connects directly with their targeted audience is essential. There's also a science to making sure that search engines like your headlines, and drive traffic. This session will help you get more readers, and refine your writing to engage in a richer dialog with your community of readers.

First read, then write: being engaged in dialog

Write about what you care about: be passionate

Why not to use Journalistic style

Blog entry archetypes: what are the different kinds of entries, and what are they good for?

Traffic

How to use Trackback and Pingback to rapidly extend your blog’s reach

How to improve blog ranking with both standard and blog-specific search engines

The best RSS feedreaders

Turning google searches into RSS feeds

Scraping utilities that convert static sites to RSS

Buzz Marketing: Using Blogs, Forums, Conversations and Community to Build Brands and Traffic

A recent U.S. study found that two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions.

Targeting the right influencers

How much can you really "manage" word-of-mouth?

Shortcuts for mining discussion groups and customer blogs

Can you manufacture "coolness"?

How do secrecy and exclusivity fit in?

Blogs That Sell: Creating Content That Drives Conversion

It's one thing to get attention and traffic, but it's another thing entirely to get those visitors to actually buy. This session will show how to make your site "sticky".

Making each click count

Maximizing traffic from search engines vs. ads.

Essential usability enhancements

Leveraging online product demos and samples

Commerce engines: what ones work best?

How do you want visitors to leave your blog?

Ad placement secrets for maximum click-through

What business models work

What platforms work best

Recruiting the right writers and sites

Customers as bloggers

Maximizing income from advertising and sponsorships

Measuring Success: Setting Goals and Establishing Metrics

Buzz measurement tools

How frequency of posting affects traffic

Do "hits" matter anymore?

Measuring inbound links

Using feedburner stats

Blogroll links, Pagerank, and combination measurement systems

Coming measurement services